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Marketing plan for a new mobile phone Essay
Marketing plan for a new mobile phone Research Paper
The new phone offers excellent work and fun features. The competitor environment is the most critical factor since leading companies have brought innovative products into the market. Apple’s iPhone and Samsung phones are the leading companies in the market, and they offer products that are popular internationally. Competition in the smartphone industry keeps growing with new companies bring new innovative products that are technologically advanced. The competitors are financially strong, and they have a strong global distribution network. Therefore, the company needs to focus on achieving high consumer satisfaction and at the same time focus on technological innovation (Strauss, & Frost, 2016). The company needs to maintain a strong marketing capability that can promote the brand through creative marketing content.
A person with an opposing viewpoint might think that the most critical environmental factor is the needs of the modern generation. The young people are in need of a phone that suits the fast moving lifestyle. Therefore, the phone requires multiple applications and features. The potential buyers are people born in a generation that moves fast, and as a result, they need phones that they can use for work and at the same time have fun with them. The modern generation focuses on working hard as well as partying hard (Kim, & Mauborgne, 2014). Additionally, the target market is people from the middle class as well as the upper class. Therefore, it is crucial to design a product that is both affordable and with the necessary features and applications.
The needs of the consumers are an essential factor, which is what all the competitors are looking for in the industry. Therefore, it is vital for MM to ensure that it is at the top of the game by producing a product that is superior to the other products. ...........GET A PLAGIARISM FREE COPY