Article Notes: Brand Citizenship Assignment

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24-7-custom-writing-serviceArticle Notes: Brand Citizenship Paper

Article Notes: Brand Citizenship Essay

 

 

The article, “The Power of CEO activism”, notes that the chief executives have come out to contribute to contemporary issues, such as gendered equality, which in fact is not associated to the activities of the businesses (The New York Times par. 2). The chief executive officers have greater influence in the formulation of public policies by lobbying. CEO activism has an impact on public opinion, which can go along away to increasing the sales of the products. The article talks about the decline in the support of rules and regulations by the public if the chief executive do no show concern about the law. The activism from the CEO is a way of building the brand so that the public who are in agreement with the chief executives will be interested in the products of the company.

Another article, “Build Your Brand By Cultivating Controversy”, shows how a brand of the company can be built through the creation of controversy (Kennedy par. 1). It involves building the brand by engaging in risks, such as making contributions regarding controversial issues. For instance, a company may support Christianity and elicit reactions about religious discrimination. But in the end, it will boost sales and maintain loyalists better than advertising due to heightened conversations. Short-term reactions when a company contributes its views about a controversial issue bring about little negative impact but long-term positive impact. Consequently, it is said that controversy sells.

 

Besides, “How Subaru Came To Be Seen As Cars For Lesbians” is an article which demonstrates how lesbians came to like Subaru as their preferred car (Priceonomics par. 1). The company discovered that lesbians were part of the groups responsible for the highest sales of Subaru..................GET A PLAGIARISM FREE COPY