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Crisis Management Communication.Essay
Crisis Management Communication.Assignment
Crisis communication is imperative because it enables an organization to develop a narrative during a crisis that helps it control public perception thus minimizing damage to stakeholders and its reputation. Crisis communication involves both managing information and managing means. While managing information refers to methods in which crisis data is collected and distributed to relevant stakeholders managing means deals with shaping the way individuals’ psyches receive crisis information. Strategies that are commonly used to respond to a crisis are intended to serve three main purposes. Prevent organizational stakeholders from becoming victims. Actively take responsibility for the adverse effects a crisis has on stakeholders and mitigate any damage that may befall a company’s reputation.
A company can enlist several options to assist in its reputation repair process. Namely; denial, redress, bolstering and reducing offensiveness. The least favored of these methods is denial because stakeholders believe that an organization should shoulder the responsibility of fault and there runs a risk of attaching responsibility to the organization later which may exasperate the situation. It is interesting to note that according to attribution theory the greater responsibility and individual bears in an unfavorable situation the greater the negative feelings towards the person. Therefore, distancing the organization from the crisis is the most effective method of minimizing loss. A negative reputation can have trickle-down effects in terms of slumping sales and reduced share prices.
The consensus on apologies is that the public is more inclined to accept an apology in cases where there was incompetence as opposed to a lack of integrity. Where crisis information originates is also of great importance to stakeholders. Information that comes from the company does considerably less damage to the organization’s reputation than media publications...........GET AN AFFORDABLE PLAGIARISM FREE COPY