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Executive Summary for the Group Paper Essay
Executive Summary for the Group Paper Assignment
The group research paper was written by Michael Sargent, Eric Ma and Yehui Shao. The purpose of the research paper is to ensure that C.H. Robinson is built as a brand in California State University, Fullerton. It comes out that the different ways to grow the brand have undergone discussion. The paper recognizes team work as a way of promoting an entity. C.H. Robinson ought to utilize group meetings, good promises and its Logo to establish its entrance into California State University, Fullerton.
Students are targeted in the campaign to ensure that the company is known in the Campus. The team recognizes that the company has what it takes to experience breakthrough in California State University, Fullerton (Sergent et al.). Its influence in the global domain is crucial in ensuring that people recognize its credibility. The institution provides transport and logistics services. It employs people in the Americas, Asia and Europe.
Several methods are proposed in order to ensure that the entity grows in the campus. Firstly, the team proposes meeting students in their business classes and explaining to them the importance of the company. Meetings with students are also ways of ensuring that their attention is captured. The meetings could educate the students regarding the provisions of the company (Sergent et al.). On the other hand, the students might also receive internships to serve in the entity after completing their studies. The team proposes the idea of ensuring that workers receive time to be with their families as opposed to working all through the day. The use of the entity’s Logo comes out as a good way of promoting its relevance in California State University, Fullerton.
C.H. Robinson is an international company. It deals with transportation and logistics. The company would like to have a breakthrough in California State University, Fullerton. It proposes the issue of advertising in the campus through classes plus the use of incentives to students. Its logo must also be present in the campus to ensure that students familiarize themselves with it.......................GET A PLAGIARISM FREE COPY