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Food and Beverage Marketing Essay
Food and Beverage Marketing Paper
Life of pie is a bakery and a café which specializes mainly in pie and pizza. It has a rotating menu depending on the day making it attractive to the customers.
A strong consumer product relationship is developed when the business embraces advanced technology. The introduction of improved technology will motivate employees to perform their duties effectively and efficiently meet the expectations of the clients. Technology promotes communication. Communication strengthens the relationship between the business and the client (Paruthi and Kaur, 2016). Through communication, the business gets to acquire feedback from the customers. The information acquired can be applied in the improvement of the menu and the services. The improvement will meet the expectation of the clients. As a result, the business would be able to retain and attract customers. The attraction and retention of customer’s increases sales and returns hence leading to the growth of the business.
The needs of the customers can be met by producing pies and pizzas of good quality, at an affordable price and delivered on time. The introduction of improved technology in the business increases productivity at a lower cost. Through communication, the business acquires feedback from the customers. The information acquired can be applied in the preparation of the pizzas and pies. The information collected will make the employees understand the needs of their clients. The introduction of technology and understanding the needs of the customers will enable the business to produce high-quality foods. The low manufacturing cost promotes the provision of affordable prices to the customers (Lo et al., 2017). Therefore, producing foods of high quality, at an affordable price and delivered on time will meet the expectations of the customers.
To sum up, the introduction of technology will strengthen the relationship between customers and the business. Technology also promotes customer satisfaction......................GET A PLAGIARISM FREE COPY