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Food Industry Essay
Food Industry Paper
Yes, I would invest in the food industry. The food industry is a field that never runs out of opportunities since people need to eat and drink daily and judging from the way today’s society is work-oriented, many people do not get a chance to cook meals regularly. Hence, businesses that sell food and drinks can easily create a market niche as long as they provide desirable products to consumers. The food industry thus has a comparative advantage over other sectors. It is also dynamic and diverse due to the wide array of foods and cuisines, providing security and stability for investors. Additionally, the industry does stress too much on the requirement of skilled human resources and labor. Many people who venture into the sector have a passion for it, not necessarily a degree or masters in the field. They have also learned from experience by interacting with different cultures.
Both a listed company and family-owned business provide suitable entry mechanisms that guarantee growth and development. A listed company offers adequate resources to start the venture, as well as an established brand and market. A family-owned business has loyal customers and a good public reputation (Toulova et al., 2015). The most widely-used strategy in the food industry is a listed company. Hence, I believe it would be an appropriate access route for me to penetrate the sector and lower the risks and capital requirements. There are various ways to use a listed company, such as franchising, joint ventures, mergers, and licensing. I would use franchising since it is a popular method among well-known food companies in the globe. It involves paying royalties and a small fee to a parent company, called the franchiser, to obtain the right to be identified with the trademark and business processes/systems of the organization (Teichert et al., 2015). Using a listed company facilitates rapid expansion and revenue at a minimum capital outlay. It compares to utilizing a family-owned business, which may only be limited to a specific geographic location/consumer market.................GET A PLAGIARISM FREE COPY