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Importance of Sound Communication Strategy in Marketing a Brand or Product in International Markets.essay
Importance of Sound Communication Strategy in Marketing a Brand or Product in International Markets.-Business Memorandum
As a member of the marketing department of Walmart Company, I have noticed that the organization needs to improve on its communication strategies. It is because it is the main determinant of our organization's success and it will help all the stakeholders to work together towards achieving a common goal. I believe that when we develop a sound communication policy that embraces effective communication in between the external and internal environment of the company, the Walmart's market share will definitely increase.
Therefore, a sound communication strategy should have a common objective in the marketing department and the whole company. There ought to be also a leadership that emphasizes on the shared objectives. Moreover, the audience needs to be given an opportunity to choose the communication plan. In this case, all the parties involved comprising of the managers, customers and employees should clearly comprehend the mode used for communication. Lastly, there should be feedback that engages all the parties. The company will hence benefits from the sound communication strategies since a good image of the company will have been created in the international markets.
Sound communication makes sure that the Walmart Company maintains a steady connection that permits the business activities to be carried out effectively towards realizing a common goal. It also maintains the objectives of communication that are needed in advertising on issues connecting to the product innovation, cost management, and positioning. Therefore, having a sound communication in the company will always ensure that there is proper utilization of the organization's resources which increases the quantity and quality of the products as well as improving on the entire business image.......GET A PLAGIARISM FREE COPY