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The Blackberry Limited-Company Report
The Blackberry Limited- Company Analysis
For this report, the company that has been chosen for discussion was Blackberry. The Blackberry Limited Company is a Canadian business enterprise that was founded in 1984. It business specialization deals with the production of Blackberry electronics including tablets and, smartphones. Later, this organization transformed into an enterprise organization. Presently, the CEO of this organization is John S. Chen who was appointed in 2013. A review of the case analysis reveals that one of the challenges faced by the organization is fierce competition that has caused a decline in sales and a plummeting share price. Similarly, the rapid change of consumer’s taste and preferences has caused an augment market obscurity of the brand. An assessment of the Canadians political environment indicates that it is presently stable. This implies that the organization has an extensive opportunity to grow itself given the right strategy.
The discourse put forward by Wolfe, N. (2011) points out that one of the biggest mistakes that the 21st century business firms and modern economists make is that they assume the operations of businesses is founded on the theoretical approaches . According to the author, the dynamics modern businesses and the economic markets at large have assumed complex interdependencies that are not acknowledged by the theories (Wolfe, 2011). Hence, it does not provide a sufficient guidance for businesses to succeed. In this discourse, Wolfe uses the Apple Inc. to evaluate and justify strategies that can be used by modern companies to influence performance. A comparison between this case example and iPhone reveals that one conceptual difference between the two organizations is that the former organization actively identifies forces that can drive economic markets towards a desired outcome (Wolfe, 2011; McNish, & Silcoff, 2015).
An evaluation of the Apple Company provides its targeted consumers with outputs that sufficiently meets their needs i.e. trendy, advanced technologies and features that dazzles business clients. This organization actively reacts to the rapid changes of its external environment e.g. it optimizes on the advancement of technologies to satiate the perpetually changing tastes and preferences of consumers (McNish, & Silcoff, 2015). Contrastingly, Blackberry is relatively slow in reacting towards the changes in its external business environment (McNish, & Silcoff, 2015).
Similarly, strategic disparities in these two firms are stipulated in highlighted in the designs and placement of the outputs (McNish, & Silcoff, 2015). At Apple Inc. the features and the designs of its phones, tablets and other electronics are considerably easy to use. Furthermore, the organization has used varying retailing outlets to place its products. This decentralization of product placement has given consumers easy access to the electronics (McNish, & Silcoff, 2015). Contrastingly, the features of Blackberry are relatively intricate to use. A good example of this is illustrated by the blackberry passport. This feature was square fitted with fiddly plastic buttons at the bottom (McNish, & Silcoff, 2015). As opposed to the thin, sleek, elegant designs put forward by Apple Inc. phones, the Blackberry brand provided its consumers with a gadget that barely fit into a pocket. Aside from this, the Blackberry firm initially placed its output in selected retailing outlets. This made the access to the brand relatively hard (McNish, & Silcoff, 2015).....................GET A PLAGIARISM FREE COPY