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Walmart Global Experiences Essay
Walmart Global Experiences Paper
Sam Walton is the founding father of Wal-Mart. The Wal-Mart corporation began as a small store operated by Sam and his wife. It grew over time to become a large retail store, which went public in 1970 (Govindarajan & Gupta, n.d). The decision to go public enabled the company to expand rapidly and open other branches in other states. Sam Walton shared his aspirations for the company with the other shareholders and everyone aboard the decision to pursue a large retail organization. Expanding into international markets has been one of the growth strategies of the organization. The giant retailer operates in about twenty-eight countries globally.
The retailer has huge presence in Brazil, China, Canada, and Mexico. It sells apparel, household goods, electronics, shoes, jewelry, health products, and beauty cosmetics. Wal-Mart’s strategy of selling at the lowest possible prices has enabled to take over many markets by storm. The company was quite aggressive in its international expansion strategy (Govindarajan & Gupta, n.d). Wal-Mart used different entry strategies in various countries. For example, it bought other national retailers such as the Wertkauf in Germany in order to control the country’s retail market. Another entry strategy used by Wal-Mart was the establishment of many stores in a new country, which were to offer ferocious competition to other retail stores.
In the process of expanding to international markets, Wal-Mart has experienced challenges in its operations. The organization experienced entry barriers into the Chinese market. Firstly, there were logistics issues because China is very far from the United States. In addition, China’s language and culture also imposed entry barriers for the organization (Landler & Barbaro, n.d). In Mexico, the company was met by an economic slowdown. Mexico’s economy experienced a depression before 2013. The government taxed its citizens highly, and this reduced their purchasing power for goods in the market. Wal-Mart was one of the affected companies due to this slowdown...................GET A PLAGIARISM FREE COPY